Iganyana Tented Camp

Social Media Campaign
Video Shoot
Photo Shoot
Iganyana Tented Camp

Problem

Iganyana mainly targeted an International audience and when COVID-19 hit this suddenly changed! Iganyana had to make some huge adjustments which they made very successfully. We put forward a proposal to run their social media and push their marketing, they accepted this as they understood they needed to improve the adverts and content going out to reach more of the local market on social media!


Process

The first thing to improve the quality of their social media was to only post-professional quality content to create the high-end luxury look Iganyana have, consistency was next, we needed consistent posts going out so that Iganyana was the go-to for Zimbabweans when they think of travelling! The next part of growing their social media was to run very specifically, target adverts to reach their target market. We have been targeting the Zimbabwean market as well as the International market as it opens up, this is to ensure Iganyana retains market share as people start travelling again. Since we started working with Iganyana we have done a couple of trips to shoot content and stay up to date with what is happening on the ground. Its been a very enjoyable project, being able to work in such amazing locations while achieving results for our clients! We have worked very closely with the client to come up with the best ideas possible. 


Results

There has been a massive improvement in the social media for Iganyana and this has been noticed by a lot of people, who have made comments to the owners of the camp! Iganyana has also managed to keep an amazing occupancy rate throughout covid, which is incredible! The numbers speak for themself, please have a look below!


Facebook Growth

  • Increase in Fans: + 42.8% ( 3013 fans ) 
  • Engagement Increase: +684.4% ( 33,000 ) 
  • Impressions: +599% ( 1,489,728 ) 

Instagram Growth

  • Engagement: +929% ( 6.1k ) 
  • Impressions: +1494% ( 350k )

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